Or go to the individual sections of the resource:

Students explore egg marketing history, answer discussion questions, and collect examples of current egg advertising and marketing material from a variety of media, as a prelude to beginning the project.

Students are given details of the salmonella scare and its immediate consequences.

From this point students assume the role of the BEIS in dealing with the egg crisis. At each stage of the simulation exercise they are asked to come up with ideas, strategies and solutions; they are then given the details of what actually took place. The simulation exercise may be approached on a whole or small group basis but will work equally well as an individual project.

How the BEIS tackled the challenge. Look at how the British Egg Information Service undertook to ensure the egg industry thrived.